Social Reel Campaign — Wow Pianos Brand Awareness
Produced short-form video content for Wow Pianos' Instagram and TikTok, showcasing pianos and the showroom experience at the Karen store, driving local brand awareness and consultation inquiries
Digital Marketing · Strategy · Design
Strategy. Story. Design. Marketing that converts.
I'm Raphael Barasa, a digital marketing specialist and visual designer from Kenya. I turn brand goals into measurable growth through SEO-driven content, persuasive copywriting, and design that stops the scroll.
4+ Years Experience
30+ Projects Delivered
SEO & Social Growth
Brand & Visual Design
+56%
Organic traffic
About Me
A marketer's mind, a designer's eye.
I'm a Kenya-based digital professional who bridges the gap between strategy and execution. My work sits at the intersection of data and creativity — writing copy people want to read, building SEO strategies that rank, and designing visuals that convert.
Whether it's a social reel campaign, a brand identity refresh, or a content roadmap, I focus on outcomes: engagement, traffic, and conversion — not just aesthetics.
Strategy-first
Every campaign starts with data and a clear, measurable goal.
Content that converts
Copy and visuals built around real user intent and buyer journeys.
Design with purpose
Clean, accessible, on-brand design — responsive across every device.
Experience
Results, not just responsibilities.
Marketing Executive & Digital Strategist
2025 – Present
Wow Pianos
- Execute digital marketing and brand communication initiatives supporting audience growth with brand visibility by 67% audience growth.
- Monitor campaign performance and data-informed adjustments contributing to a 25% improvement in marketing performance.
- Research competitor activity, market trends and audience interests to inform content decisions.
Data Analyst & Communications
2024 – 2024
Oracom Group
- Supported social media management, brand analysis and influencer discovery across East Africa, achieving an 80% success rate in identifying impactful influencers.
- Collected and analysed data to support technology-impact research and communications activities .
- Supported communications and event activities for the 8th edition Digitally Fit Awards.
Technical Support Intern
2023 – 2024
Azuri Kenya
- Delivered front-line technical support, resolving issues with a high first-contact resolution rate.
- Documented recurring issues into a knowledge base, reducing repeat escalations.
- Translated technical problems into clear, empathetic communication for non-technical users.
BSc. Information Technology 2024
Cert. Graphic Design · IBM 2022
Cert. Microsoft Office · Microsoft 2021
Skills
A full-stack marketing toolkit.
From SEO strategy to final pixel — the capabilities I bring to every project.
Digital Marketing & SEO
Creative Copywriting & Content
Visual & Graphic Design
Technical Tools
Selected Work
Projects with measurable outcomes.
SEO Content Strategy — Oracom Group Digital Visibility
Developed keyword-driven content plans for Oracom Group's digital marketing brand OraDMA, producing blog and landing page copy to support organic search growth in the Kenyan market.
Brand Identity — Wow Pianos Social Media Visuals
Created a cohesive set of social media visual templates and promotional graphics for Wow Pianos, maintaining brand consistency across showroom promotions and product showcases.
Services
How I can help you grow.
01
Digital Marketing & Strategy
SEO, campaign planning, analytics, and growth roadmaps that turn goals into measurable results.
Start a project →02
Copywriting & Content
Web copy, blogs and social content written to capture attention and drive conversion.
Start a project →03
Visual & Graphic Design
Brand identity, social assets and neat visual clips ; clean, cohesive and purposeful.
Start a project →